Built Inside the Programmatic Ecosystem
Our leadership
Sheb Alahmari
Founding Partner
Sheb has spent a decade and a half working across the buy and sell sides of programmatic advertising. That experience shapes his approach to the Collective: understand what buyers need, recognize the value in a publisher’s inventory, and build a commercial path that works for both. His work spans connected TV, streaming and private marketplaces, grounded in the relationships and practical knowledge it takes to get deals moving.
Practical expertise
His relationships across publishers, agencies, DSPs and supply-side platforms give the Collective a direct understanding of how the market buys and sells. He combines that network with hands-on deal strategy, connecting differentiated inventory with relevant buyers and working through the details that turn an introduction into an active transaction.
Megan Mead
Director of Analytics
Megan brings a commercial perspective shaped by sales leadership in energy and technology, where growth depends on making complex products understandable, building effective partnerships and carrying opportunities through demanding sales and delivery cycles. Her experience leading teams and navigating technical offerings informs how the Collective evaluates opportunities and builds the systems to pursue them.
Commercial insight. Disciplined execution.
At the Collective, Megan connects research and commercial analysis with business operations, partnership development and market positioning. She turns complex information into clear priorities, giving the business the structure and follow-through to move from opportunity to execution.
Built around both sides of the marketplace.
The Collective Ad Group brings together programmatic sales, marketplace strategy and publisher operations. We help buyers identify relevant streaming opportunities and help publishers turn supply into a clearer commercial offering.
Our work connects strategy with execution, from initial deal design to the operational details that support activation.
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