HOW WE WORK
More paths to supply.
More opportunities for demand.
Custom curation for buyers. Demand development for publishers. The commercial relationships and hands-on support to bring both together.
FOR BUYERS & AGENCIES
Your brief. Your buying path.
From broad reach at competitive CPMs to hard-to-reach audiences and specific content, we build the opportunity around what you need to buy.
Activate in your DSP
Tell us where you need better access, pricing or audience fit. We curate the supply and provide a unique PMP deal ID for activation in your preferred DSP, subject to platform compatibility.
Choose managed service
Need execution as well as access? We can manage activation and campaign delivery through our buying seat, with reporting and support scoped to your campaign.
Inventory built around the brief
CTV and streaming across publishers, MVPDs, vMVPDs and smart-TV OEM inventory; online video; high-impact mobile and display; digital out-of-home; audio and podcasts.
Custom opportunities include pause ads, tile placements and streaming home-screen takeovers. Formats, audience options and transaction paths are confirmed for each brief.
To get started: Send the inventory or audience you need and the buying challenge you want to solve. For DSP activation, include your platform and buyer seat ID. No seat? Ask about managed service.
FOR PUBLISHERS
Expand demand. Strengthen monetization.
We connect publisher inventory with independent-agency demand and build private marketplace opportunities around buyer needs. Our work combines commercial development with the operational follow-through that helps demand translate into spend.
Find what limits performance
Review the relevant platform reporting to identify where requests, bids and delivery fall away. Investigate pricing, content signals and platform setup, then coordinate actionable fixes with your teams and partners.
Build new buying relationships
Develop demand through agency relationships, structure one-to-one PMP deals and support activation. Improve how inventory is positioned across existing demand channels while opening new ones.
To get started: Tell us where monetization is underperforming and which platforms are involved. The assessment begins with authorized access to relevant analytics or agreed reporting exports.
EXECUTION & MEASUREMENT
Support beyond the deal ID.
QA and delivery troubleshooting are part of our work. Direct relationships with publishers and SSP teams help us investigate issues, reach the people responsible for the setup and coordinate resolution.
Reporting draws on the platforms involved in your engagement. We agree the available metrics, data source and reporting schedule at onboarding, then connect the findings to clear next steps.
COMMON QUESTIONS
What to know before we start.
Who do you work with?
Agencies, advertisers and programmatic buyers looking for curated supply, and publishers looking to expand demand and improve monetization. We connect both sides of the transaction.
How quickly can a deal be ready?
Our target is 24–48 hours for curated deals to be set up, QA’d and ready to bid once the brief, buyer details and required approvals are complete. Custom formats and partner requirements can extend that timeline. Ready to bid does not guarantee immediate spend or delivery.
Is there a minimum spend?
We do not impose a blanket minimum media spend for curated deals. Share your budget and objective so we can confirm a workable approach. Inventory or platform requirements and managed-service fees are agreed before activation.
Do we need to change platforms or integrate our systems?
We work with your existing buying and selling platforms. Reporting can use authorized platform access or files supplied on an agreed schedule. Where supported and approved, API connections can streamline data collection. A new integration is not required to start.
What reporting will we receive?
Buyer reporting can cover spend, impressions, CPM, pacing and available campaign-performance metrics. Publisher reporting can cover requests, bid responses, fill rate, revenue and eCPM, with breakdowns where the source supports them. Metrics, definitions and review frequency are agreed for the engagement. Data freshness follows the source platform and delivery schedule; exported reports are not a live feed.
How are engagements priced?
Buyer pricing depends on the inventory and whether you activate the deal yourself or use managed service. Publisher engagements generally begin with a retainer, with a potential transition to revenue share once agreed revenue thresholds support the ongoing work. Fees, the revenue basis, transition criteria, contracting and payment responsibilities are defined in the proposal and agreement.
Can you support political campaigns?
Yes. Political campaigns require the applicable publisher and platform approval process before activation. Share the brief early so we can confirm eligibility, requirements and timing.
Do you guarantee inventory, delivery or revenue growth?
Specific inventory and delivery commitments depend on the agreed deal and supply path. Availability, pricing and any commitments are confirmed before activation. We do not make blanket guarantees of spend, fill rate or revenue growth.
Tell us where you want to grow.
A buying brief. A supply gap. A monetization challenge. Start with the opportunity.
Discuss an Opportunity